terezabettinardi.com
+55 11 99321-3801
av. são luis, 187
sala 22 [3º andar]
são paulo, br

We are a design studio communicating stories through meaningful graphic language.

Based in São Paulo, Brazil, the studio was founded in 2014 by Tereza Bettinardi, an award-winning designer with over 15 years of experience in the fields of editorial design, visual communication, graphic design, branding and environmental design. Tereza is also the founder and editor of Clube do Livro do Design, a virtual book club turned into a publishing house devoted to expanding the range of design books available in Portuguese.

We believe every project is an opportunity to collaborate and learn something new. Our design methodology is based on honest and insightful conversations. This is how we create visual identities, books, magazines, packaging, exhibition design, movies and much more. As an intentionally small studio, we can adapt fast, collaborate directly and create tailored work.




Tereza Bettinardi (she/her) is a designer and editor who lives and works in São Paulo, Brazil. Since 2014 she runs her own studio, which has since worked across different fields of design, including editorial, visual identity, packaging and environmental design.

In parallel to commissioned projects and as part of her interest in combining writing and graphic design practice, Tereza co-edited A Escola Livre: Entrevistas [vol.1], a book of interviews with several Brazilian graphic designers conducted as part of A Escola Livre (The Free School, 2014-18), an experimental educational project in design. She also wrote the chapter "Bea Feitler: The Sir to Ms. Years," published in Baseline Shift: Untold Stories of Women in Graphic Design History (Princeton Architectural Press, 2021).

Tereza has taught at several design schools in Brazil and regularly lectures at design conferences, universities and companies on subjects including editorial design, visual culture, design process and the political implications of a designer's day-to-day.

In 2020, she founded Clube do Livro do Design, a virtual book club turned into a publishing house devoted to expanding the range of design writings available in Portuguese.




Gabriela Gennari (she/her) graduated in Architecture and Urbanism from the University of São Paulo. After an academic exchange at ETSAVa, Spain, she replaced the building scale with the graphic one. In the studio, Gabriela draws from these experiences to create visual identities, editorial projects, packaging and exhibition designs. When away from the computer, she can be found climbing mountains or cycling through South America.



Lucas D'Ascenção (he/his) is a creative working through a multidisciplinary approach in the fields of graphic design, art direction and illustration. He has a degree in Product Design from the Design School of the Minas Gerais State University. In the studio, Lucas brings his enthusiasm, sensibility and experience to develop visual identity, editorial design, illustration and web design projects with the utmost attention to detail.


CLIENTS


Ambev
Companhia das Letras
Todavia
Alfaguara
Planeta
Editora Carambaia
Mesa Company
Nubank
Rede Globo
Sesc São Paulo
Natura
Type Together
Typotheque
Altafonte
Harper Collins
TAG Livros
Type Directors Club New York
Festival Novas Frequências
Contente
Free Free
Editora FTD
Editora SESI-SP
Hypera Pharma




LECTURES AND WORKSHOPS



2021
Lecture. "How a Virtual Book Club Helped Brazilian Graphic Designers to Grow Community". Type Drives Culture Conference, Type Directors Club New York. May 2021. Online.

Workshop. "Uma Oficina sobre Capas". Festa Literária Internacional da Mantiqueira. March 2021. Online.

Lecture. "Design é processo". 4º Prêmio de Design Instituto Tomie Ohtake Leroy Merlin. May 2021. Online.

Lecture. "Interview: Tereza Bettinardi". CVDvive, Curso de Comunicação Visual/Design Escola de Belas Artes (UFRJ). April 2021. Online

2020

Lecture. UNIAESO [Centro Universitário AESO-Barros Melo], Recife. May 2022. Online.

Lecture. "Uma prática entre (e sobre) livros". Univates [Universidade do Vale do Taquari], Lajeado. November, 2020. Online.

2019

Lecture. CESAR, Instituto de Inovação. Recife. Nov 21-23, 2019.

Lecture. Design Team of Sesc São Paulo. Mar 2019.

Lecture. Latin American Design Awards. Lima, Peru. Fev 2019.

Lecture. Open Design 2019: 100 anos depois, o Design hoje. Sorocaba, Apr 2019.

Lecture. Work&Co Design Team. São Paulo/Rio de Janeiro. Sep 2019.

2018
Lecture. Semana Acadêmica Design Gráfico Unifil. Londrina, Nov, 2018

Workshop. "Design for others" based on The Gift by Lewis Hyde as part of 1º Prêmio de Design Instituto Tomie Ohtake Leroy Merlin. Porto Alegre, Jun 2018.

Lecture. "O Negócio do Livro", Clube dos Editores de Livro de Porto Alegre. Aug 2018.

2016
Lecture. DiaTipo, Porto Alegre. Sep 2016.

2014–2018
Escola Livre was an experiment in graphic design education developed in partnership with designer Guilherme Falcão. A space for research, practice and dialogue between graphic designers and those interested in the field. Our proposal was to create a supportive learning environment for exchanging and sharing knowledge and experiences.



JURY



Latin American Design Awards, 2022

Brasil Design Awards, 2020 [President of Editorial Design Jury]

33º Prêmio Cartaz Museu da Casa Brasileira, 2019

Young Guns 17, The One Club for Creativity, 2018

1º Prêmio de Design Instituto Tomie Ohtake Leroy Merlin, 2018


LIST OF PUBLICATIONS



“Bea Feitler: The Sir to Ms. Years,” Tereza Bettinardi. Baseline Shift: Untold Stories of Women in Graphic Design History. Edited by Briar Levit. Hudson, New York: Princeton Architectural Press, 2021.

A Escola Livre: Entrevistas [vol. 1] com Carlos Issa, Elisa Von Randow, Celso Longo, Daniel Trench, Elaine Ramos, Rico Lins. Por Guilherme Falcão, Tereza Bettinardi 2017.

AWARDS & RECOGNITIONS




5th Latin American Design Awards, Bronze in Editorial Category for "As mulheres contam" (2021)

5th Latin American Design Awards, Gold in Graphic Design Category for Cursos e Oficinas Sesc 24 de Maio (2021)

TDC67 – The World’s Best Typography, Honored by Type Directors Club for Book Design "As Mulheres Contam" (2020)

TDC67 – The World’s Best Typography, Honored by Type Directors Club for Cursos e Oficinas Sesc 24 de Maio, 2020

TDC65 – The World’s Best Typography, Honored by Type Directors Club for Book Design "Memórias Póstumas de Brás Cubas" (2019)

3rd Latin American Design Awards, Gold in Packaging Category for Pão do Tavares (2019)

3rd Latin American Design Award, Best in Category and Gold in Illustration Category for "O Alforje" (2019)

3rd Latin American Design Awards, Bronze in Editorial Category for "Viagem ao Volga" (2019)

50 Books/50 Covers, Honored by The American Institute of Graphic Arts (AIGA) for Book Design "Viagem ao Volga" (2018)

III Premio Latinoamericano de Diseño Editorial, Honored by Buenos Aires International Book Fair for Dom Casmurro (2018)

31st Museu da Casa Brasileira Design Award for editing the book A Escola Livre: Entrevistas [vol. 1] (2017)

12th Brazilian Graphic Design Biennial, Honored by ADG Brasil for Oficinas e Cursos Sesc Pompeia 2016 (2017)

12th Brazilian Graphic Design Biennial, Honored by ADG Brasil for Book Design "Salões de Paris" (2017)

12th Brazilian Graphic Design Biennial, Honored by ADG Brasil for Book Design "Dom Casmurro" (2017)

27th Brazilian Music Awards, Best Album Cover for Dancê by Tulipa Ruiz (2016)

64th Jabuti Prize, Honored by Câmara Brasileira do Livro for Best Brazilian Book Design for Decameron (2014)

9th Brazilian Graphic Design Biennial, Honored by ADG Brasil for Capricho Magazine Graphic Concept (2009)



INTERVIEWS, PUBLICATIONS AND PODCASTS



Futuress. Interview: "Angry is my motto" by Nina Paim, 2022

Fala Colega. Episódio #10, 2021

Eye Magazine Blog. Culture in colour by Jan Middendorp, 2020

CreativeDoc. Entrevista: Tereza Bettinardi, 2020

Eye Magazine Blog. (Typographic) Noted #90 by Patrick Thomas, 2019

Nexo Jornal. Como me tornei designer, 2018

Diagrama Podcast. Episódio #08, 2018 

Étapes, n. 219. Paris, 2014. Brazil: A Celebration Of Contemporary Brazilian Culture. London: Phaidon, 2014.


EDUCATION & RESIDENCIES



Design Writing and Research Summer Intensive, School of Visual Arts, New York, jun-jul 2015.

Onlab Summer School, Berlin, ago-set 2011.

BA Visual Communication, Universidade Federal de Santa Maria, 2002-2006.

Journalism, Universidade Federal de Santa Maria, 2001-2004 [completed].